Instagram adds business profiles

Toronto – Facebook’s photo-sharing application Instagram is unveiling tools to help businesses differentiate themselves from regular users in a bid to help drive advertising revenue.

Instagram, which has been heralded by analysts as a key source of growth for Facebook, will now let businesses create special profiles that will allow customers to contact them directly rather than posting public comments. Instagram will also offer business users new data on which posts are getting the most engagement and give them the ability to turn posts into advertisements.