‘Please Call Me’ case: Vodacom to pay

Johannesburg – Vodacom, the South African unit of Vodafone Group, must pay a former employee for inventing a popular calling service after earlier claiming an ex-chief executive officer was responsible, according to a Constitutional Court ruling.

Kenneth Makate suggested the idea behind “Please Call Me” to Vodacom’s product-development team in 2000, and the concept was immediately taken up, the Johannesburg court judgement shows.

About 140 000 customers made use of the service on its first day in operation, and it “continues to be a huge success”, according to court documents.

Vodacom former CEO Alan Knott-Craig was wrongly credited with the innovation, which allowed customers with no balance on their mobile phones to alert someone for free with the SMS message “Please Call Me”, the ruling showed.